Habitual Fix in the Media
Stuff.co.nz - Monday December 5, 2011
Fixing a habit to overseas success
Entrepreneurs are definitely made, rather than born, reckons James Tucker. He comes from a family of five children, where from an early age if he wanted something of value like a bike, he had to find a job and earn the money himself. At the age of 12 he had two paper runs, and, at 14, he was a dishwasher at a Chinese restaurant. It was a great lesson in life, he said. "I feel privileged to have been born into that." Read more..
Food&Beverage.co.nz -Wednesday June 29, 2011
Not all habits are bad for you
If you regularly ask yourself “what's for lunch?”, you haven’t been introduced to Habitual Fix. With five locations across Auckland (and a sixth due to open in Takapuna at the time of writing), this company has your mid-day meals covered with its irresistible selection of deli-style sandwiches, freshly squeezed fruit juice, home baking, coffee and more. Read more..
Unlimited Magazine - Monday June 20, 2011
How Habitual Fix created fresh food success
Lunchtime, central Auckland. Three police cars pull up in quick succession and are parked haphazardly alongside the pavement on Beaumont St. The officers dash into the Habitual Fix store and emerge minutes later, confident they’ve got what they were after. Read more..
grill.co.nz - Monday May 23, 2011
Upstart takes on food giants
Ever wondered why New Zealand, renowned for its natural food exports, has a fast-food industry dominated by American brands? So did James Tucker, an ambitious 31-year-old Aucklander whose business background includes the set-up and ownership of a dozen food and beverage businesses. Read more..
TVNZ - Wednesday May 18, 2011
Creating fresh food 'addicts'
Its first store opened less than three years ago, but the founders of salad and sandwich bar Habitual Fix already have plans to take the business global. Read more...
NBR - Thursday April 07, 2011
Flashing phallic banana terroist still on the loose
The Advertising Standards Authority has – once again – ruled that lunchbar Habitual Fix’s flashing banana character is acceptable.
The company erected a billboard in Victoria Street promoting office lunches, showing an animated strawberry and a pear being chased by a partially peeled, “flashing” banana. Read more...
Unlimited Magazine - Wednesday December 01, 2010
Taking a big bite of success
That didn't stop James Tucker and Tim Benest launching their first Habitual Fix store in Auckland's Viaduct precinct in October 2008.
Two years later the pair have five franchised outlets in Auckland, sales revenue of more than $3 million, and ambitious plans to expand overseas while opening eight new stores nationwide over the next 12 months.
So what helps a chain of sandwich bars gain that kind of traction in just two short years, especially when the founders are aiming at the premium end of the lunchtime market? Read more..
stuff.co.nz - Monday November 11, 2010
Fresh ideas lure hungry punters
Starting a sandwich bar just when a recession is beginning to bite doesn't seem like a great indicator for success.
That didn't stop James Tucker and Tim Benest launching their first Habitual Fix store in Auckland's Viaduct precinct in October 2008.
Two years later the pair have five franchised outlets in Auckland, sales revenue of more than $3 million, and ambitious plans to expand overseas while opening eight new stores nationwide over the next 12 months. Read more...
